Aidy Chile is a startup wellness focused covering various areas of medicine, coaching, and mental support.

My role cover from the development of marketing strategies to brand design.

Mainly focused on research and definition of the buyer persona, communication tone proposals, and creation of strategic and value-driven content to reach a unique selling and brand disign strategy to define the brand's core identity and a set of visual elements like a logo, color palette, typography, and imagery to build a strong and memorable recognition.